Racing Together

John is a competitive endurance athlete who proudly races as an age-group athlete for Team USA in triathlon and duathlon.

Sarah is the ever-resourceful pit crew, cheering him on, hauling gear, and fueling the fun from the sidelines.

A Problem Emerges

But no matter where we went together — even at World Championship races — we kept seeing the same thing:

• No protein shakes, electrolyte drinks, or sports supplements in sight for athletes.

• But most important… NO COFFEE for Sarah.

We wanted to solve this problem both for ourselves and others.

The Solution

Rise & Thrive Performance is a mobile café made for athletes and spectators, by athletes (and their support crew).

We serve cold brew, nitro, recovery coffee, and functional drinks designed to support hydration, energy, and recovery — all from a friendly cart that shows up where it matters: on race day.

Our drinks are crafted with purpose — whether you need a cramp buster, a supplement-fueled boost, or just a smooth cup of coffee before you toe the line.